Your customers are searching. We get you found.
Plain Talk Developers builds high-converting websites, handles brand redesigns, and does local SEO for window cleaners, contractors, painters, pressure washers, and every home service trade.
Real words from
real people.
We cut through
the tech talk.
Most agencies hide behind complexity. They throw around acronyms, pad invoices with mystery line items, and make you feel like you need a computer science degree to understand what you're paying for.
Plain Talk Developers was built for home service businesses who are tired of agencies that over-promise and under-explain. You'll always know exactly what's being built, how it works, and what it costs - before a single line of code is written.
We specialize in getting local trades found on Google. Window cleaners, contractors, painters, pressure washers - we build websites that rank, convert, and pay for themselves many times over.
God first.
Family second.
Your business third.
I'm Ignacio Nunez, and I run Plain Talk Developers alongside my wife Valen Eberhard. We started this company for one reason: we got tired of watching small business owners get taken advantage of by agencies that talked down to them, padded invoices, and never picked up the phone.
We're Christians. We put God first in everything we do, our family second, and our clients third - in that order. That means we don't sell you things you don't need. We don't chase every last dollar. We don't hide behind support tickets or jargon. We treat your business like our own.
When you hire Plain Talk, you get two real people who actually care about what happens to you after the invoice is paid. Valen handles client communication, timelines, and the human side of every project. I handle the design, the code, the SEO, and making sure your website actually delivers leads.
Real services.
Real descriptions.
No corporate fluff. Here's what we actually build, described so anyone can understand.
Service Business Websites
Custom-built websites for trades and service businesses. No templates, no WordPress. Fast, mobile-first, and engineered to turn local searches into booked jobs.
Local SEO & Google Rankings
Keyword research, schema markup, location pages, and Google Business Profile optimization. We get you ranking #1 for the searches your customers are actually typing.
Brand Redesign
Your service is great but your brand doesn't show it. We rebuild your entire visual identity so customers trust you before they even call.
Google Business Profile
We claim, optimize, and tune your Google Business Profile so you show up on the map pack for every local search. Photos, categories, posts, review response templates, all done for you.
CMS & Content Management
Every site we build comes with Sanity CMS, tailored to your business. Update services, testimonials, photos, and pricing yourself. No developer needed for day-to-day changes.
Conversion Optimization
Pretty websites don't pay bills, booked jobs do. We design every form, CTA, and page flow to reduce friction between "I need this service" and "appointment booked." 12% conversion rates, not 2%.
If you work in homes,
we work for you.
We specialize in local lead generation for home service businesses. These are the trades we know inside and out.
Window Cleaning & Installation
Streak-free rankings, crystal-clear leads.
Pressure Washing
High-pressure visibility in your local market.
Exterior Painting
Websites as polished as your finished work.
Spray Coatings
Get coated in Google rankings that stick.
Gutter & Roof Services
Cap your competition with dominant local SEO.
HVAC
Heat up your pipeline with year-round inbound leads.
Landscaping & Lawn Care
Grow your customer base as fast as the grass.
Plumbing
No leaks in your lead flow - just booked jobs.
Electrical
Spark up your online presence and rank #1 locally.
Flooring & Tile
Lay the foundation for steady inbound leads.
Concrete & Paving
Build a solid digital presence that lasts.
General Contractors
Win more bids with a site that sells your work.
Ready to grow your home service business?
We've helped local trades go from invisible to booked solid. Let's talk about your market.
Let's be honest
before we get started.
We're not for everyone. And that's a good thing. Here's how to know if we're a fit.
This sounds like you.
- You run a home service business and need more calls from real customers, not spammy leads.
- You've been burned by an agency that overcharged, over-promised, or ghosted you mid-project.
- You're tired of "tech speak" and want someone who explains things in plain English.
- You want a real person to pick up the phone, not a support ticket system.
- You value honesty over hype, and speed over fluff.
- You want to own your website outright, no monthly lock-in contracts.
This sounds like you.
- You want the cheapest possible template site with no strategy behind it.
- You're looking for an "agency experience" with account managers and fancy offices.
- You expect overnight results without putting in any input or feedback.
- You want a developer you can yell at every time something changes.
- You're not ready to have real conversations about your business.
- You want somebody to blame instead of a partner to work with.
Projects we shipped.
In plain sight.
Every one of these started with a simple conversation, and ended with something we're all proud of.
Stand Out Exterior
Full website build for Lake Norman's top exterior cleaning company. Custom Next.js site with local SEO for 10+ cities, Google Reviews integration, before/after galleries, and conversion-optimized estimate forms.
Spray Buzz Off
Complete brand redesign for a family-owned pest control company. New visual identity, conversion-optimized website, and local SEO across 12 cities in the Inland Empire. Plant-based, non-toxic, built to book.
Jetts Windows
Full website build for a local window installation company. Zero online presence to 40+ organic leads per month. Next.js 16, Sanity CMS, deployed on Vercel. Ranked #1 for 8 local keywords with $0 ad spend.
We also build for e-commerce, SaaS, marketing, and healthcare. Here's a sample.
Casa di Lumo
casadilumo.comE-commerce CRO & strategy for a luxury decor brand. Analyzed 7.8K sessions, identified checkout drop-offs, and built an optimization roadmap that targeted $6K/mo in recoverable revenue.
Seoul Glow Lab
seoulglowlab.comKorean beauty e-commerce store on Shopify. Clean, modern design with customer reviews integration, Instagram feed, and optimized checkout flow for skincare products.
Cortexuum
cortexuum.comCustom web platform turning complex data into clear, actionable interfaces. Performance-optimized architecture with intuitive navigation that cut user friction by 60%.
Kalyxi AI
kalyxi.aiFull-stack voice AI platform powering automated call handling, lead qualification, and CRM workflows for 12+ client accounts. Custom dashboards and Twilio-powered agents.
Lake Lucien ASC
lucienasc.comFull digital platform for a premier ambulatory surgery center. HIPAA-compliant infrastructure, 6-page responsive site, and 99.95% uptime SLA, delivered in 3 weeks.
The full story.
No fluff.
What we built, why it mattered, and what happened after launch.
Kalyxi AI
kalyxi.aiThe Challenge
Businesses were drowning in manual call handling, lead qualification, and CRM updates. Average response time to new leads was over 4 hours, and 38% of leads went completely uncontacted. Every missed call was a missed deal, and the cost of human agents was scaling faster than revenue.
Our Approach
Built a complete voice AI platform from the ground up. Custom Next.js dashboard for real-time monitoring, n8n automation engine orchestrating every workflow, Twilio-powered voice agents with natural conversation flows, and deep GoHighLevel CRM integration. Every automation was designed to eliminate human bottlenecks without losing the human touch.
Cortexuum
cortexuum.comThe Challenge
Dense, technical information was buried in cluttered interfaces. Users were bouncing before finding what they needed, with 71% exit rates on key content pages. The platform had all the right data but no clear way to navigate it, turning valuable content into digital noise.
Our Approach
Rebuilt from scratch with a content-first architecture. Designed a clear information hierarchy that guides users naturally through complex content. Implemented lazy loading and code splitting for sub-2-second loads, and created intuitive UX patterns that reduced the steps between "landing" and "understanding" by more than half.
Jetts Windows
jettswindows.comThe Challenge
A local window installation company had zero online presence. All business came from word-of-mouth, and they were losing bids to competitors who ranked on Google. They needed a website that didn't just look professional, it needed to turn visitors into booked appointments.
Our Approach
Built a mobile-first site optimized for local search from day one. Implemented schema markup, Google Business Profile optimization, and location-specific content targeting high-intent keywords. Designed a streamlined quote request flow that captures leads in under 30 seconds, reducing every possible point of friction between "I need windows" and "appointment booked."
Lake Lucien ASC
lucienasc.comThe Challenge
A new ambulatory surgery center in Maitland, FL needed a complete digital presence before their facility opened. The site had to project surgical-grade professionalism, comply with HIPAA regulations, support 4 medical specialties plus 15 additional services, and present 6 physicians with credibility, all on a tight pre-opening timeline.
Our Approach
Built on Google Cloud and Firebase for enterprise-level reliability. React 18 with Chakra UI delivered a polished, accessible frontend. Implemented full HIPAA-compliant infrastructure with documentation, Google Maps integration with directions, an emergency notice system, detailed physician profiles, and a patient portal architected for future scheduling software integration.
Here's exactly what happens
when you reach out.
No mystery. No sales funnel. No getting passed around between "account managers." Just a real person (me) who picks up the phone.
Day 1: You Reach Out
Fill out the form or shoot me a message. A real person (me) reads it and replies within 24 hours. No bots, no assistants, no "support ticket #48291."
Day 2–3: Quick Chat
We jump on a 15-minute call. No sales pitch. I ask about your business, your customers, and what you actually want from a website. If we're not a fit, I'll tell you.
Week 1: Honest Plan
You get a written plan in plain English. Exactly what I'll build, exactly how long it'll take, and exactly what it costs. A fraction of what agencies quote. No mystery line items.
Weeks 2–4: Real Build
I build. You see progress every few days. Nothing hits your invoice without your OK. You review, I adjust, we keep moving. Your input matters, always.
Launch Day: You Own Everything
Your site goes live. You own the domain, the code, the content, and the hosting account. No lock-in. I'm still here if you need me, forever.
The questions
everyone asks us.
Real answers to the questions we hear every week. If yours isn't here, send it our way.
Less than any agency will quote you. Seriously. We charge a fraction of what traditional agencies charge because we have no overhead, no sales team, and no account managers. Every project is scoped individually, and you get a clear price in writing before we start. Here's why agencies charge so much.
Referrals are great, but they're unpredictable. A website that ranks on Google gives you a steady stream of leads every month. Our clients typically see 20-40+ organic leads per month once their site is ranking. That's leads going to your competitors every day you don't have one.
Most projects launch in 3-4 weeks. Week 1 is research and a written plan. Week 2 is design and CMS setup. Week 3 is development. Week 4 is launch. You'll see progress every few days, not every few weeks.
Yes. Every site we build comes with a custom Sanity CMS, tailored to your business. You can update services, testimonials, photos, and pricing without touching code or calling us. We set it up so it's impossible to break.
You won't pay for anything you don't approve. We share mockups and prototypes throughout the build, and nothing hits your invoice without your OK. If something isn't working, we adjust. No drama.
Completely. Your domain, your code, your content, your hosting account. All yours. If you ever want to move to another developer, we'll help you pack up and leave. No lock-in contracts, no "monthly maintenance fees" for access to your own site.
We're still here. Free bug fixes for the first 30 days. After that, you can email me directly anytime with questions. If you want ongoing support or updates, we offer a simple hourly rate - but most clients don't need it because the CMS handles day-to-day changes.
We specialize in home service trades: window cleaners, pressure washers, painters, pest control, HVAC, plumbers, electricians, roofers, landscapers, concrete, flooring, and general contractors. If you work in homes, we work for you.
Got a question?
No pressure.
Not ready to start a project? That's okay. Ask us anything about your website, your Google rankings, or what's slowing you down. We'll give you a real answer - not a sales pitch.
Send us a question
We'll reply within 24 hours. Promise.
Talk to us.
Get a real answer.
Tell us about your business. We'll reply within 24 hours with an honest plan, an honest price, and zero sales pressure. Talking costs nothing.
Let's Talk! →